NOW
work
I am currently a General Parter at Should Exist Ventures and write an irregular Substack. I was previously a Group Product Manager at Settle, CEO & Founder at Turbine (acq by Settle), Data-Strategist-in-Residence at Amplify Partners, Director of Data at Netlify, and held a variety of roles at GitLab.
personal
I live in Columbus, GA with my husband Casey; sons RJ, William, and Jack; and dog Bo.
Last Updated: 22 August 2025
writings
- I’ve Become the PM I Used to Hate
- Understanding your Data: People, Process, and Technology
- Building more effective data teams using the JTBD framework
- Sales Metrics 101: Self Serve, Sales-Assisted, and PQL Funnels
- 3 Reasons I'm Excited About Hex
- Buying Software for Your Data Stack
- The Guide to Writing Data Job Descriptions
- Run Your Data Team Like a Product Team
- The Three Levels of Data Analysis- A Framework for Assessing Data Organization Maturity
- There is no such thing as a 'non-technical' data analyst
- How to run an all-remote board meeting
- The Key Difference Between Data & Data Visualization
contributions
talks
- Empowering women in the remote work era
- Building Relationships in Data
- How to get comfortable with chaos + Forging a path where none exists
- Jobs-to-be-done in the Modern Data Stack
- Monday Morning Data Chat with Joe Reis and Matt Housely
- Down with 'Data Science'
- Breaking Your Data Team out of the Service Trap
- Data Careers: Building and Leading Modern Data Teams
- Run Your Data Team as a Product Team
- How to get your data team a seat at the table (Blog Post version)
- Data Dream Team: Netlify Data
- DataOps in a Cloud Native World
- Deploying Your First dbt Project with GitLab CI
- How to Implement DataOps
- Data Quality Panel
- DataOps: DevOps for Data Engineering
Read some of what I have published at Settle:
- Stop Playing Vendor Telephone: How to Build Real Supply Chain Partnerships
- How Supply Chain Operators Are Actually Using AI
- We Get It. Your Business is Your Life. Let's Navigate This Together.
- How to Balance Inventory and Cash: Lessons for Food CPG Founders
- How Homecourt Balances Cash Flow for a Successful 2025
- Why Supply Chain Visibility Matters and How to Achieve It
- Do I Need an ERP to Manage My Supply Chain?
- Share Your Data Insights to Engage Your Colleagues
- How the Netlify Data Team Migrated from Databricks to Snowflake
- The Right Track:Domain Expertise with Laurie Voss of Netlify
- How the Netlify Data Team Uses Census for Operational Analytics
- Data Dream Teams: Netlify at dbt Coalesce
- dbt Slack Roundup #1
- Dear Analyst Podcast: Architecting revenue data pipelines and switching to a career in analytics
- It’s Not a Data Science Problem, It’s a Data Engineering Problem
- Adopting Airflow at Netlify on the Airflow Podcast
Read about some of the work of my team at Netlify:
